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Website Analytics

Businesses can leverage the power of Google Analytics through OniGroup to define, measure and improve the efficacy of their websites by understanding how a customer interacts with each element. This data can be exposed in a number of ways depending on the audience ranging from data analysts to decision makers.


Google Analytics Solution Contact OniGroup's Premier Solutions Specialists


Benefits

Improved Conversions

 

Through our data-driven recommendations and decision methodology, conversions are a key focus for future enhancements. Whether a conversion is defined as a sale, or a contact, or a successful engagement, these will be carefully monitored and defined so that each recommendation that is implemented can be clearly measured for impact.


Reduced Bounce Rates

 

Another key measurement for most websites are the bounce rates. By optimising the user experience, the focus is to reduce bounce rates and increase the time spent on site per user. This is difficult to achieve without reviewing the available data from each user interaction and leveraging our experience to interpret this data.


Definition and measurement

 

One of the primary outcomes to any successful engagement is being able to define and determine key metrics to align with the goals of your organisation. OniGroup spends considerable time working with key stakeholders to determine what metrics are of most value to collect and how best utilise this information for new insights.


Features

Implementation

 

OniGroup's extensive experience in the implementation of Google Analytics onto websites provides insight into industry best practices avoiding common pitfalls and delays. More importantly, our flexible engagement model allows us to also team with your existing IT professionals to ensure an expedited and successful implementation.


Dashboards

 

OniGroup’s trusted and experienced Analytics consultants understand that decision makers often don’t have the time to fully drill into raw data. Through our consultative approach, OniGroup will develop a series of easy-to-understand yet powerful dashboards for decision makers to understand the efficacy of their website for users at a single glance.


Data Driven Decisions

 

The goal of all websites is for an optimal user experience. The benefit of analytics based reporting is limited to the knowledge and understanding of the decision maker. OniGroup’s consulting team run regular optimisation sessions with our clients to provide data-based recommendations for website improvements in order to drive continuous enhancements.


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